The final objectives are that the shared value is part of the design of their business strategies including that their ecosystems have sustainable criteria to be part of their value chain, and that the actions to fulfill sustainability criteria give added value to the company An added value with repercussion on the brand and therefore activity results not only for the marketing of products or services, but for all the shared value that surrounds interacting with a sustainable brand in all areas.

Needs: A need and a goal as a cluster and as a country, is that from reference entities we give the knowledge and tools to our companies to make a more fair, viable and sustainable world, and more competitive.

Challenges:

 Social: Review and design of HR plans for companies both in the field of inclusion, equalities, working conditions, care, opportunities, promotion of talent and

participatory actions.

 Economic: Revisions and paradigm shift of strategies to grow companies respecting sustainability with all the agents that participate from the

manufacturing or creation until commercialization. An awareness and interpretation of economic viability through sustainable models to cover the market of companies that are fair to society and the planet.

 Environmental: Improvement of efficiency and resource management. Investment in knowledge and tools to optimize resources and waste until creating a model

optimal shared value.

Activities

● Coordination, administration and communication of the project

● Diagnosis, definition and feasibility of the concept

● Study of processes with experts to provide tools to companies

● Follow-up and push for the participating companies to make revisions and improvements in all their plans to integrate sustainability in all processes.