The Foodservice Cluster is promoting the ‘QR connecting consumer’ project, which was created to study the feasibility of using different technologies to improve the connection and dialogue with the retail and foodservice consumer.
The use of QRs is a trend that has accelerated with the onset of the pandemic, the problem is that so far they do not allow for dialogue or interaction with the consumer. Food retail and foodservice companies must look for strategies to improve their customers’ shopping and consumption experience, establishing a bilateral dialogue that can take into account aspects such as food safety, storytelling, immersive experiences or sustainability. .
Thus, the possibilities offered by disruptive technologies such as augmented reality and 3D sound, artificial intelligence or biotechnology will be studied in depth, which allow the product and the information, values and attributes related to the brand to be valued. the company.
The requested project includes two participating companies, Frit Ravich S.L. and Casa Ametller S.L., although the recipients of the results will be all the associated companies represented by the Foodservice Cluster. The project has the collaboration of Eurecat, Inèdit and Alimentium, and has the support of ACCIÓ.