Date: 20 de maig 9.45h-13.00 Place: Fira de Barcelona. Recinte Gran Via. Accés Sud -Centre de Convencions 1 Av. Joan Carles I, 64 08908 L’Hospitalet de Llobregat (Barcelona)
Session organized jointly by different clusters Catalans order to expand the knowledge of its members in the field of packaging, applied to: marketing, technological solutions and eco-design.
During the presentations, attendees will have the opportunity to discover and experiment with different packagings presented.
9.45h-Welcome and explanation
10.00h- dynamic session
10.15h- Product Packaging – Marketing –
Providing value. A distinguishing feature of the mark
Store shopping experience physical and virtual
10.45h- Product Packaging – Technology –
RFID tags product traceability
New technological solutions in the packaging
11.15h- ECO-design packaging – Circular Economy –
Trend or item of value to my company?
11.45h- Desks for type of solution
12.45h- Conclusions and closing session