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Cluster Food Service

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KEY CONSUMER PROJECT

by Clúster FoodService / Saturday, 04 February 2017 / Published in Carried out Projects
PROJECTE CONSUMIDORS CLAU

Project that developed a first phase in 2016 and that will have a second part this year 2017.

The objective was to understand the market, identify the trends that affect it and generate an experience to foster loyalty to the consumer.

The specific objectives were to identify users and variables that impact the Cluster Foodservice, analyse the current ethnographic behaviour and identify trends that affected it.

Analysing the signals patterns of behaviour were identified and a mapping of trends of food was made, detecting an insight and scenarios of opportunity for the companies in the cluster. All the results obtained in this first phase have been compiled in a guide, which we estimate that a 70% of our companies use for their practices of R&D.

There is a planification for a second phase of the project during the 2017 to see how to take advantage of these scenarios of opportunity to develop policies for innovation and develop new products for companies. The expected result for this second phase is that companies can use the results obtained for benchmarking, among others.

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AGENDA

  1. Session New digital tools for restaurateurs to expand sales, generate traffic and improve profitability

    27 / April / 2021/10:00 am - 11:30 am
  2. Strategic change work session with IESE: The case of FRIT RAVICH

    28 / April / 2021/10:00 am - 12:15 pm

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NEXT ACTIVITIES

Next activities Clúster Foodservice 2019

RESUM D’ACTIVITATS

Resum d'activitats Clúster Foodservice 2018
Resum d'activitats Clúster Foodservice 2017
Resum d'activitats Clúster Foodservice 2016
Resum d'activitats Clúster Foodservice 2014-2015

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Recent activities

  • The importance of cold chain control centers the Food Safety Session

  • Join the Smart Agrifood Industry 2021!

  • Session “New digital tools for restaurateurs to expand sales, generate traffic and improve profitability”

  • GB Foods and SERHS Food seek creative ways to introduce vegetable protein in schools at a B2B meeting

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Recent Posts

  • The importance of cold chain control centers the Food Safety Session

    This April 20 took place the Food Safety Sessio...
  • Join the Smart Agrifood Industry 2021!

    The Smart Agrifood Industry Expo is a virtual t...
  • Session “New digital tools for restaurateurs to expand sales, generate traffic and improve profitability”

    The Clúster Foodservice is organizing the sessi...
  • GB Foods and SERHS Food seek creative ways to introduce vegetable protein in schools at a B2B meeting

    The Foodservice Cluster has facilitated a new B...
  • The Cluster Foodservice classifies the Nutrition and Health axis into eight verticals

    As a result of the first meetings of the workin...
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