KEY CONSUMER PROJECT

Project that developed a first phase in 2016 and that will have a second part this year 2017.

The objective was to understand the market, identify the trends that affect it and generate an experience to foster loyalty to the consumer.

The specific objectives were to identify users and variables that impact the Cluster Foodservice, analyse the current ethnographic behaviour and identify trends that affected it.

Analysing the signals patterns of behaviour were identified and a mapping of trends of food was made, detecting an insight and scenarios of opportunity for the companies in the cluster. All the results obtained in this first phase have been compiled in a guide, which we estimate that a 70% of our companies use for their practices of R&D.

There is a planification for a second phase of the project during the 2017 to see how to take advantage of these scenarios of opportunity to develop policies for innovation and develop new products for companies. The expected result for this second phase is that companies can use the results obtained for benchmarking, among others.