In this webinar, Lluís Ramis, Partner Manager of Cluster Development, will analyze how this COVID-19 crisis is having impact on the strategic challenges of companies and how it is necessary, consequently, to model the business.
A key aspect, often poorly analyzed, is customers’ purchasing criteria. We need to understand the evolution of the criteria over time, as the customer’s vision is key to understanding the market. Above all, it is necessary to understand the new, different purchasing criteria, those that correspond to the most sophisticated applicants, which incorporate future trends. Ultimately, understanding how people who buy differently can lead to new business models.
The session will work on practical business examples, both in the consumer (B2C) and industrial (B2B) sectors. We will also see how clustering allows us to understand changes in an aggregate way and activate projects to take action.
Do not miss it!
This seminar is part of the Cicle Catalunya Clústers “ESTRATÈGIES PER ENCARAR EL FUTUR”, organized by ACCIÓ and the 29 clusters of the Catalunya Clústers program.