The second edition of Commercial Coaching aimed at leaders of commercial teams, within the sales school of the Foodservice Cluster, took place on 17 October in the Espai Catalonia Clusters. This edition focused on providing four different formulas and tools for companies and their teams to increase their sales significantly.
The day began with the first presentation by Patricia de Andrés, a member of Playmotiv, a company associated with the Foodservice Cluster. It was presented the use of game techniques in contexts that are not proper of the games but applied to the working environment. The speaker indicated the combination of game and technology to motivate and focus business objectives can increase sales up to 16%. The competence acquired from the game and the easy obtaining of small prizes encourages the maximum participation of employees and consequently, the increase of positive results for the company.
Albert Riba, the founder of SapiensMindset, took the baton in the session with his lecture on the transformation of commercial networks. The presentation revolved around the premise of “Are you a commercial mammoth or are you a commercial Sapiens?”, where much emphasis was placed on the capacity for transformation, with the identification and parameterization of its own characteristics as commercial. From some tests provided days before the session, it was possible to carry out a first screening and benchmark of the transformation capacity of the assistants from the analytical people tool.
After a short pause, it was the turn of Xavier Mallol‘s presentation. Xavier, the co-founder of the associated company Delectatech, introduced big data and artificial intelligence as a tool to increase sales in the foodservice sector. During the presentation, from examples using spatial resolution, was presented the tool FoodRadar, a software capable of helping both restaurateurs and suppliers in making decisions from the processing of data of various variables related to the sector.
Xavier Olivella and Laura Marin, members of Neuromanage, had the opportunity to explain the contributions of Neuroscience to know how decisions are made and, consequently, how a systematic and repetitive process can help to achieve a more efficient outcome in sales. It was also discussed how the knowledge of personality becomes to identify the talents as salespeople and which formulas are more effective when approaching a customer.
The day ended with small networking where attendees could share their views on the four formulas presented and made clear the intention and interest to continue the sales school of the Foodservice Cluster with a third edition.