Our partner Frit Ravich participates one more year to HIP in IFEMA Madrid, held from March 22 to 24. In a year as complicated as this for the hospitality industry, Frit Ravich could not stop giving its support and collaborating with this fair, dedicated to one of the sectors that has suffered the most from the pandemic and with which the company is strongly linked.
Those attending the fair will be able to go to taste their products in the VIP Lounge, where they will be able to find the news and learn about its Dual business concept, as manufacturers and distributors. They will also be able to go to taste their products in the Bar & Co area, where its Commercial Director, David Ventura, will make a presentation on Tuesday 23 at 12:20 pm entitled “snacking and new moments of consumption, business accelerators”.
One of the star products that the brand will present this edition are the new Premium Ham Chips in collaboration with Enrique Tomas. This product innovation aims to convey to the most demanding palates the unmistakable and nuanced flavor of one of the star products of the Mediterranean diet, such as Iberian ham.
With this reference, the fifth within the company’s range of Premium Chips, Frit Ravich becomes the company with the most references in this category. In addition, Frit Ravich’s range of Premium Chips has obtained in 2021 the Flavor of the Year 2021 seal, the leading seal in the food sector that values the taste qualities of products, which are tested and approved by a jury of Spanish consumers .