DIGITAL MARKETING: NFC FOOD CROSS SELLING PROJECT

Project developed as a result of the intercluster activities, between the Cluster Foodservice of Catalonia and the technological cluster BDigital EURECAT) and with the support of ACCIÓ.

In these activities problems were detected in the commercial promotion of the products during the process of commercialization to the distribution channel of the food sector.

Main objective
Increase the economic impact, for the companies participating in the project, through a cross selling action between products to the channel distribution based on new applied technologies.

Specific objectives
The new technologies allow us to plan impact actions to correct the deficiencies detected in the promotion of products to the distributors, be they first or second level.

Specifically, a promotional cycle based on NFC tags, with a QR alternative, is proposed, linking products according to the results of the analysis and filtering of the company’s sales data. Incorporating promotions or direct commercial actions linked to the product, it saves that the commercial effort focuses on intermediaries that frequently do not transmit this information to their clients.