Areas and Zyrcular Foods explore possible collaborations in a B2B co-innovation meeting

The Cluster Foodservice has promoted a new B2B co-innovation meeting between two of our partners: Areas and Zyrcular Foods. At the meeting, which was held this Wednesday, March 3, the two companies have explored possible ways of cooperation and strategic alliances of mutual benefit.

Areas is one of the world leaders in Food & Beverage and Travel Retail, while Zyrcular Foods is a business group dedicated to the development, production and distribution of alternative protein products. The company, which began its operations by distributing Beyond Meat products in Spain, will start producing fish and meat analogues from this March at its new plant in Seva (Osona).

The main collaboration that emerged from the meeting was that, in the face of consumer demand for more products suitable for flexiterians, vegetarians or vegans, Areas wants to explore the addition to its catalog of alternative protein cold meat or hamburguers made by Zyrcular Foods.

“Currently on the market we find that the flexiterian, vegetarian or vegan people miss cold meat, especially when it comes to satisfying away from home a specific time of day such as breakfast, with a sandwich that is deeply rooted in our culture ”explains Miguel Angel Martín, head of Franchises in Areas.

For his part, Santi Aliaga, CEO of Zyrcular Foods considers that “it has been a very profitable meeting because I consider it vital that actors who are in specific moments of the value chain in matters of food and catering, can meet and are able to draw up well-directed projects and be efficient with the use of resources”.

“Being able to partner with Areas is a very profitable option, as it opens up many ways of collaboration, many paths to travel and a very wide range of possibilities,” adds Aliaga.

The two companies set out to hold a new meeting, this time at the Zyrcular Foods factory, to be able to taste their products and delve into possible new projects to be carried out jointly.

From the Cluster Foodservice we will continue to work to promote alternative protein-based feeding with the dfferent verticals (vegetable protein, fermentations, microprotein, insects or cellular meat) based on their possible scalability and helping partners to develop and implement them.
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Are you interested in having a B2B meeting with one of the Cluster partners? Contact us and we’ll push it!