Last Friday, June 4th, we met with the communication committee to finish deepening this year’s communication plan, a tool that will be part of the strategic plan this year. A process of shared debate and reflection in order to establish the objectives in the short, medium and long term and to define what channels we will use to achieve them. The idea is that every year we can improve the actions, promoting those that we consider most important and effective and at the same time incorporate new ones.
The plan is the right tool to face the challenge of communicating the programming and all the activity we offer, reinforce the brand and achieve the success of the Foodservice Cluster. In this sense it is presented as a document that can be varied or modified according to the context.
We keep on working constantly to surprise you more and more!